PREMIERSOURCE + LUSINE MKRTCHYAN
Lusine is the founder of PREMiERSOURCE, a full-service fashion design, development, and production consultancy with expertise in custom cut & sew in Los Angeles as well as a library of 30+ private label styles to create your own lifestyle line. Lusine started her fashion journey 10 years ago when she left her corporate career at NBC to follow her passion and launched NCAA and NBA licensed apparel line Simply Sporty selling her line at campus bookstores and stadiums, Sport Chalet, Fanatics.com and more. Shortly after she shifted to private label selling her activewear line to fitness studios across the country and working with major gyms such as Gold’s, Bodybuilding.com, Club Pilates, UFC and more. Most recently she worked with high end designers and brands, learning from them and with them, growing her skillset, vast network, and finally decided to launch PREMiERSOURCE to guide brands through the fragmented production process and avoid the struggles she, along with other designers and brands alike experience while developing their collections.
Lusine graduated from USC’s Marshall School of Business and worked in corporate America for 15 years in marketing and sales before launching her own line of licensed apparel. She’s not only an expert in manufacturing and has a wealth of knowledge and the network of relationships to launch your line, but she also advises her clients on the business of fashion, social media marketing, overall branding, and sales strategy.
Why would a brand choose to work with PREMiERSOURCE? “We offer the best of all the production facilities in Los Angeles and can provide a range of rates and offerings, without being locked into one place. Most of all personal one-on-one service. Always.” Lusine oversees the entire process, from concept to delivery and works side by side the designer as they create their collection from an idea, guiding them through and educating them on fabrics, trims, sustainability, and ethical manufacturing practices. She has a network of factories, pattern and sample makers, graphic and technical designers who are ready to service all your production needs from activewear, contemporary fashion, working with denim, linen, and more. Whether it’s garment dye, sublimation, embroidery, special washes, and more Lusine will find exactly what you’re looking for and navigate you through the production process.